Roofing. Digital marketing. Landscaping.

Troy Mercer

RoofX handles roofing across Pennsylvania. Apple Digital helps businesses get found online. Super Landscaping is building its name in Dallas.

Troy Mercer is the founder and CEO of RoofX, founder of Apple Digital, and a partner in Super Landscaping.

The companies

Pennsylvania

Roofing, siding, and gutters across Pennsylvania. GAF Master Elite certified.

Nationwide

SEO, AI search visibility, and paid ads for about 100 businesses nationwide. Formerly Apple SEO.

Dallas, Texas

A landscaping partnership in Dallas, Texas, working toward becoming a household name in the city.

In 2026, RoofX ranked No. 444 on the Inc. 5000, No. 6 in Pennsylvania and No. 21 in construction.